SAN DIEGO, Calif. –
The San Diego Bowl Game Association, producers of the Bridgepoint Education Holiday Bowl and San Diego County Credit Union Poinsettia Bowl football games, have selected Loma Media to produce Geico’s Bowl Game TV, a 10-episode broadcast series that will serve as the foundation of a unique marketing program designed to give fans an inside look at each games’ past, present and future.
The ten-week program begins the week of October 15 and continues through December 23, with the network’s content distributed via three primary platforms – Geico’s Bowl Game TV, Bowl Game Radio on XX1090 and The Bowl Game Review in the U-T San Diego sports section.
Geico’s Bowl Game TV will air four times weekly on Channel 4 San Diego. Bruce Binkowski and Mark Neville, executive director and associate executive director of the bowl association respectively, will co-host the 30-minute shows that will air on Tuesdays at 9 p.m., Thursdays at 5:30 p.m., Saturdays at 9 p.m. and Sundays at 5:30 p.m.
Loma’s team features John DeBello as director, Lisa Comrie as producer, and Dan Sparks as post-production supervisor.
“We’re proud to play a key role in an innovative outreach effort to increase the profile of two of college football’s most successful Bowl games,” said DeBello. “When you add the fact that they are played just one week apart, it makes for quite a story.”
Guests appearing on Geico’s Bowl Game TV include star players and coaches from memorable games, Bowl founders and key contributors, community leaders including San Diego Mayor Jerry Sanders–and even a cameo by the Famous San Diego Chicken.
Geico’s Bowl Game TV will also be made available on a delayed basis via the internet at www.BridgepointEducationHolidayBowl.com and www.PoinsettiaBowl.com
For Loma Media, the series adds to an impressive range of sports-related programming in production for leading major brands. Projects include the national broadcast series EA Sports Game Time, plus a series of TV spots and online videos produced for AAA starring the Michael Waltrip Racing Team, future NFL Hall of Famer Brian Dawkins, and Redskins legend Brian Mitchell.
About the San Diego Bowl Game Association
The mission of the San Diego Bowl Game Association is to generate tourism, exposure, economic benefit and civic pride by presenting the nation’s most exciting and entertaining bowl games and festivals of events. Since the organization’s inception in 1978, the effort has contributed more than $600 million to the San Diego economy.
About Loma Media
Loma Media creates strategic communication solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling content that makes a difference. Headquartered in San Diego, CA, Loma Media has an office in Los Angeles with operational presence in Austin and Washington DC/Baltimore.
Loma Media is on the web at www.lomamedia.com.
Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com
