LOS ANGELES, Calif. –
Where does America’s Strongest Man hold a competition to find America’s Strongest Cop?
Anywhere he wants.
And what company does he engage publicize and position the event?
Loma Media, naturally.
America’s Strongest Cop is a nationwide competition that tests the physical strength, speed and stamina of officers in a series of regional challenges, culminating in a finals event in New York City where America’s Strongest Cop will be crowned.
Open to all 900,000-plus full-time law enforcement officers in the United States, competitors who register for America’s Strongest Cop at www.AmericasStrongestCop.com will receive an instructional DVD produced by Loma introducing the “D-E-T” System; a revolutionary program of diet, exercise and time management developed by three-time America’s Strongest Man and Naugatuck, Connecticut patrolman Derek Poundstone.
“Derek is one of the five strongest people on the planet, so he’s already America’s Strongest Cop,” said Tom Davis, Loma’s project lead. “Fortunately, he’s disqualified himself from this event, so the competition is wide open. Our goal is to present the foundation of his success in an accessible, motivational, and easy-to-understand program that his brothers and sisters in blue can use to become stronger and healthier.”
In the video, Poundstone is joined by Muscle & Fitness Senior Science Editor Jim Stoppani to present a diet program and time-management strategy designed for a high-performance lifestyle. Poundstone and co-host Sara Hoots, herself a fitness competitor, also enlist the aid of Connecticut State Police officer Luis Rosa and NYPD officers Teresa and Michelle Frizziola to demonstrate the eight-week America’s Strongest Cop workout.
As a Global Ambassador for Special Olympics, joining other Global Ambassadors such as Nelson Mandela, Arnold Schwarzenegger, Bono and Jon Bon Jovi, Poundstone will also use the America’s Strongest Cop platform to raise funds and awareness for Special Olympics. $10 from each participant’s entrance fee will support the Law Enforcement Torch Run (LETR), Special Olympics’ single largest grassroots fundraiser. Community-based fundraising initiatives will also take place at each regional event.
“America’s Strongest Cop is a major athletic competition, but also a reminder that we don’t need to look to movies, sports or TV for heroes–because our true heroes live right next door,” said Jamey Crimmins, President of Seize Talent Management and creator of America’s Strongest Cop. “And given their track record on a variety of successful projects, we never considered anyone but Tom Davis and Loma Media to help us to tell the America’s Strongest Cop story.”
About Loma Media
Loma Media creates strategic communication solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling content that makes a difference. Headquartered in San Diego, CA, Loma Media has an office in Los Angeles with operational presence in Austin and Washington DC/Baltimore.
Loma Media is on the web at www.lomamedia.com.
Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com
